Creatures Inc.

How Creatures Inc. Is Modernizing Its Game Development Environment

At CEDEC 2026, Creatures Inc. presented its vision for modernizing its game development environment with Diversion. The case study focused on a connected workflow spanning branch management, CI/CD, external service integrations, game engine plugins, custom tools, and ongoing technical collaboration.

Lightweight parallel development with shared and personal branches

Creatures’ workflow begins with a lead or administrator creating a shared branch from the main branch. Developers check out the shared branch, create personal branches from it, and work and commit independently.

As development continues, team members can pull the latest changes from the shared branch when needed and merge completed work back into it.

When the shared work is ready for release, it is merged into the development branch. After CI passes, the shared branch can either be deleted or carried into the next production cycle. The presentation describes this approach as “lightweight parallel development that never stops the process.”

Diversion Cloud also supports continuity between office and home environments through auto-sync, helping work remain aligned across different machines.

Connecting the branch strategy with CI/CD

Creatures’ branch strategy works alongside Azure Pipelines.

The workflow shown at CEDEC connects feature, development, CI/CD, and main branches. Feature changes move through commits, merge requests, and review before entering the wider development workflow. Azure Pipelines then supports build and test steps, while version and stability information is carried through the process.

Together, the branch strategy and CI/CD pipeline provide a structured path for parallel work to move from individual feature development into tested and updated project versions.

Connecting Diversion with existing services

Creatures also connected Diversion with services used throughout its development environment.

The integration workflow presented at CEDEC includes Azure, Azure DevOps, Zapier, Slack, Datadog, and log files, with webhooks forming part of the connection between the different services.

The presentation shows Diversion connected with these services through webhooks and related integrations.

Easy to adopt and extend

The CEDEC presentation also shows Diversion being used through Unreal Engine and Unity plugins, alongside custom Python modules and internal tools.

Creatures described this combination as: “Easy to adopt, highly extensible.”

A feedback loop shaped by production

The collaboration between Creatures and Diversion continues through direct feedback from developers.

Creatures shares rapid bug reports and specific feature requests. Diversion responds with fast fixes, direct responses, and hands-on technical support.

Creatures summarized the relationship this way:

"Not just a tool vendor - but a partner working alongside us to improve our development environment."

The presentation describes this close collaboration as supporting both production confidence and the continued evolution of the development environment.

For Creatures, modernizing the game development environment means connecting several parts of production: lightweight branching, automated build and test workflows, external service integrations, game engine plugins, custom tools, and a direct feedback loop with Diversion.

Together, these elements support efficient parallel development, production confidence, and the continuous evolution of the development environment.